Costing of Lead Generation is influenced by: B2C and B2B The cost per lead varies dramatically between B2C and B2B leads. The reason is that the mechanisms used for lead generation is totally different between the two marketing methods – especially the channels being used (see below). Cost Per Lead A 2016 survey showed […]
Posts in category What is Lead Generation?
There are two very important things you need to do in your business: Take care of customers Follow up with prospects It’s that simple, you see. But, for whatever reason, business owners tend to get side tracked. They tend to focus on everything else, except that which will most bring more money in the door. […]
Two Quick facts about B2B Marketing Despite the mind-numbing amount of research that Jeremy Smith has done, in order to give you this article, he did come across some helpful data. Sure, there was a bunch of glittering generality junk and business jargon gibberish, but there were also some cold, hard facts. Here they are: […]