Lead generation is not a new concept. We see lead generation at the trade shows, where you are sitting at a table, handing out pamphlets, trying to generate leads. This lead generation is a different approach – harnessing the power of the internet to generate your leads.
How Does Internet Lead Generation Work?
There are media agencies that specialize in providing qualified leads to businesses. They would either create a website with the particular information on or create a partnership with other website owners to publish the information. The leads would normally flow back to the agency, where further quality checks are performed and then forwarded to the business owners to follow up on the hot leads.
Industries Using Internet Lead Generation Successfully
Internet leads generation works for about any business. The leading industries using this type of marketing are: insurance, education, property, office supplies, furniture, services and more.
Trends show that lead generation will continue to grow in the near future, due to lower cost per lead and an improved success rate.
Why Use Internet Lead Generation?
Internet lead generation is a win-win situation for both buyer and seller. The buyer has the opportunity to invite various sellers and give the buyer the permission to contact them and tell them about their offer/s.
Conversion rates on leads that you receive often have a higher conversion success rate than cold contacts because the prospect is pre-qualified before you ever receive the lead.
Internet lead generation is becoming more popular with businesses, because a business now has the opportunity to:
- Pick the specific product or service they want to market
- Choose the geographical area where they want to market their products / services
- Pay only for leads they receive
- Set the limits on cost per lead
- Control their marketing budget (meaning control the number of leads received).
How Much Does Internet Lead Generation Cost?
Internet lead generation can be very cost effective. The cost depends on how easy or difficult it is to generate the leads. Lead cost normally range from R25.00 to over R1000.00 per lead. The easier it is to get the leads, the lower the cost per lead will be.
Agencies would normally use one of two pricing models:
- A setup fee and cost per lead
- A setup fee and flat maintenance fee
- A retainer and direct advertising costs.
The real cost will depend on how difficult it is to generate leads for your business.
Is Internet Lead Generation For You?
If you appointment calendar is empty – and – you need fast business lead generation – internet lead generation is the obvious choice to grow your business rather quickly. It’s an easy way to grow your ROI and get more business on your books.
The approach you need to follow is just like any other marketing exercise: you need to allocate a reasonable budget and test whether it works in your business.
The key ingredient in being successful in internet lad generation for your business is to brush up on your marketing and/or sales skills, so the leads you you receive would convert at a high rate.
Do not try this approach of marketing if you do not have the ability to follow through and close the deal.
What’s the Downfall of Internet Lead Generation?
Internet lead generation is a quick and cost effective way to generate new business. Over the years, internet lead agencies started some unethical practices. When you get the leads from the agency, you do not know:
- To how many other businesses did the agency sell the same leads?
- Is this a fake lead created by the agency, with false information?
An internet generated lead is just as good as the media agency you purchased it from.
Using a reputable lead agency to purchase leads is still a great way to grow your business, especially in the start-up phase, but don’t neglect coming up with a strategy that will help in generating your own leads.
Most business owners understand we are in a new era of social media and close contact marketing.
The first effort is to understand the broad concepts of social media and embrace the change.
The second effort is to add some innovation to your marketing. The question is: What do you offer for free, that attract now prospects to your business – OR – What do you offer to attract more feet into your business?
Can you translate that concept to social media?
If you just make an effort with the above assignments, you are 80% on your way to a successful internet lead generation campaign.
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This article was curated from a beautiful article written by Laura Lake from www.thebalance.com